BookSparks™ offers professional publicity expertise and services to book authors in a variety of genres. With clients ranging from debut to bestselling and seasoned authors throughout the U.S. and Canada, we have broad experience executing publicity campaigns to the full spectrum of media: from national to local media, from magazines and newspapers to radio, TV, and online.

We’re focused on sparking conversations about books and authors in fun, fresh ways: merging traditional book publicity with the rapidly evolving, new, and vast ways to promote online and through social media. With a network of nearly 400 authors and more than 30 publishers, and connections with several top book bloggers, reviewers, experience and contacts at major magazines, newspapers, and websites (our clients have appeared in everything from O magazine, Redbook, and Glamour to USA Today and more; see our press page), BookSparks offers authors results and proven ways to rise above the chatter. And, even more importantly, we aim to engage readers to become emotionally invested in you as a writer, in your career—to become fans of all your books—and to connect you with peers in the industry.

All Your Story Needs

SparkPoint Studio grants you access to all of this expertise in-house, under one (albeit geographically diverse!) roof. We dream of creating innovative new ways to meet your communication needs and continually challenge the agency status quo. Our greatest source of business is referrals from over-the-moon clients who’ve been asked, “Who did that for you?” It was us, and we can’t wait to do it for you!


Make people say, “How did they do that?”

Just like the technology they’re built on, the media and publishing industries are constantly changing. Fortunately, BookSparks is comprised of leaders from each of these disciplines. Because of this, you have instant access to proven best practices with the additional power of forward-thinking, multi-platform strategies that cause traditional agencies to raise an eyebrow. And we love it when they do!

Crystal is such a talented, creative, and dedicated publicist. I’ve been singing her praises to every writer I know.
Alice Eve Cohen, Author of What I Thought I Knew
When I work for The Big 5, the process is increasingly design by committee. Sometimes it works out for me, but other times it’s very discouraging from a creative perspective. When I work with BookSparks and SparkPress, I feel like I have a real voice to support my work and that allows me to do my best work. Even if we have some inevitable disagreements along the way, the result is a design we can all feel excited and positive about. Our work feels like a collaborative process in the best sense and as time goes on I think this will only get better. I feel very happy to be part of your growing vision—I think they are really going to change the publishing world.
Julie Metz, Cover Designer & Author of Perfection
Fierce angel!
Mitchell Waters, Curtis Brown
BookSparks = best publicists ever. EVER.
Beth Kendrick, Author of Cure for the Common Breakup
The BookSparks team is amazing! Their diligent, organized, sophisticated, and result-oriented approach is both effective and rewarding. It’s hard to over-emphasize the importance of their positive, can-do attitude in such a competitive and sometimes bewildering industry.
Joshua Safran, Author of Free Spirit
Crystal is smart, savvy and fun, and she helped get lots of attention for The Opposite of Me. I love working with her.
Sarah Pekkanen, Author
Crystal provides a unique and personal service. She remains extremely professional and expresses her enthusiasm and creativity for every exceptional PR crusade.
Holly Christine, Author
There is no doubt in my mind that teaming with BookSparks put my book into the hands of hundreds of new readers that I wouldn’t have reached otherwise. Crystal and her team are a superstar force and a pleasure to work with. BookSparks was largely responsible for giving my book a tremendous amount of web coverage in particular.
Kristyn Kusek Lewis, Author of How Lucky You Are