Avi Savar is the Founder and Chief Creative Officer of Big Fuel, a pure-play social media agency designed for the needs of large brands. He began his career in the agent-training program at ICM in Los Angeles. Soon after, Avi transitioned to the creative side of entertainment — as an independent producer, he created highly stylized programming for companies such as USA Networks, Fox, Columbia Tri-Star and Showtime. In 2004, Avi launched Big Fuel. What started as a 1-man “branded content studio” has today grown into the largest social media agency in the world — with over 120 employees and clients that include: Starwood, H&M, Pepsico, T-Mobile, General Motors, Microsoft, Gore-Tex, Clorox, Children’s Place, Budwieser, and Philips. In June 2011, Avi led Big Fuel to a successful acquisition by French media giant Publicis giving Big Fuel a global footprint and making it the most dominant social media agency worldwide.