Avi Savar is the Founder and Chief Creative Officer of Big Fuel, a pure-play social media agency designed for the needs of large brands. He began his career in the agent-training program at ICM in Los Angeles. Soon after, Avi transitioned to the creative side of entertainment — as an independent producer, he created highly stylized programming for companies such as USA Networks, Fox, Columbia Tri-Star and Showtime. In 2004, Avi launched Big Fuel. What started as a 1-man “branded content studio” has today grown into the largest social media agency in the world — with over 120 employees and clients that include: Starwood, H&M, Pepsico, T-Mobile, General Motors, Microsoft, Gore-Tex, Clorox, Children’s Place, Budwieser, and Philips. In June 2011, Avi led Big Fuel to a successful acquisition by French media giant Publicis giving Big Fuel a global footprint and making it the most dominant social media agency worldwide.
Content to Commerceis an all-encompassing guide that gives a clear approach for big and small brands to engage consumers across paid, owned and earned channels with the end goal of creating long-term, loyal customers in the maze of social media marketing. With the help of some of the biggest brand experts fromFord, Google, Oracle, IBM, Kraft Foods and more, Content to Commerce answers questions about how to build a successful marketing organization today, how to create a carefully architected brand network that amplifies everything a brand does or says in the marketplace. From big- picture strategy to necessary tools and tactics, this book offers a practical blueprint to incorporating the “Network Model” to achieve tangible business results.
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