Project Description

After a unique career spanning four decades, Al Maag retired in 2013 as Chief Communications Officer for Avnet, Inc., a Fortune 500 company and one of the world’s largest technology distributors. Prior to joining Avnet in 1998, he ran his own public relations and communications consultancy, had served as Director of Advertising and communications for Molex, a manufacturer in the technology industry, and as Director of Strategic Planning at Cahners Publishing (later named UBM). Social Media Isn’t Social is his first work as an author.


A humor-filled comparison of growing up in the ’50s and ’60s versus how the C Generation has been influenced by electronic gadgets, Social Media isn’t Social also seriously explores the critical social skills needed in order to succeed in business and in life.